Offer statement

Summarise your services and benefit to the customer in one or two sentences.

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BENEFIT 1

Clarifying statement

BENEFIT 2

Clarifying statement

BENEFIT 3

Clarifying statement

PROBLEM STATEMENT

What are the problems and pain points that you can solve for your customers?

Problem 1

A brief explanation of the problem your clients face. This should be a problem that your business has a solution to.

Problem 2

A brief explanation of the problem your clients face. This should be a problem that your business has a solution to.

Problem 3

A brief explanation of the problem your clients face. This should be a problem that your business has a solution to.

Guide statement

Introduce your business. Establish trust with your customers on why they should do business with you.

What will your customers get out of doing business with you?

HOW IT WORKS

Go through the process of the steps customers take to do business with you. Simplify the process in 3 steps and make it easy for the customers to understand.

Step 1

Add description

Step 2

Add description

Step 3

Add description

OUR GUARANTEE

Explain your promise and gurantee to your customers.

How are you different from your competitors?

Guarantee 1

Guarantee 2

Guarantee 3

Guarantee 4

WHAT OUR CLIENTS SAY

What previous customers/clients had to say about your business.

Walter C

I am completely blown away. If you want real service that works and effective implementation – they got you covered.

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Vivi L

Delivered in just 48 hours! I will recommend you to my colleagues.

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Tom G

I will refer everyone I know. Keep up the excellent work. We’ve seen amazing results already.

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FAILURE STATEMENT

This is a statement that summarises what your customers risk to lose if they do not use your product/service. Ties in with the problem statement.

OFFER

This section lists and summarises what your customers will receive.
List the exact services or products. Be clear.

OFFER 1

Summarise and explain what your customers/clients will receive with this offer.

OFFER 2

Summarise and explain what your customers/clients will receive with this offer.

OFFER 3

Summarise and explain what your customers/clients will receive with this offer.